Just in a last week I designed internet marketing strategy. After completion it I thought It is too weak to get the target. Because I had have put almost 40 hrs to social marketing in a month. Which I think hopeless job, if you don't do donkey work with social sites. Yes donkey work...marketing on social sites is very repeating work and hectic job. You have to log in daily on social sites, participate on relevant groups. Again basically there should be your group and page on every social sites. Where we spend almost half of our assigned hours to maintain those pages. Finally I think hardly we get 2% traffic. People just use social sites to see snaps, share spam ...thats it.
Instead we have to concentrate on SEO, PPC, and other marketing strategy...Social sites are good to publish your news, share casual things...
Jun 11, 2009
Apr 24, 2009
Recession & Internet Marketing...
Just 2 days back I talked with one of my old friend on cell. As question come "Hey is there affect of recession on projects?" And answer come recession requires more business... Everybody is looking for a business to keep stand in this worst condition. Internet marketing can open your doors for new clients/ business.
Though it is hard to get new clients but yes surely you will get. Only you need to deliver quality work, as they want to pay for real work time. Not for Try & Error work... Check where you sit...
Though it is hard to get new clients but yes surely you will get. Only you need to deliver quality work, as they want to pay for real work time. Not for Try & Error work... Check where you sit...
Jan 28, 2009
Webmaster Guidelines
Here are some good lines for webmaster which Google suggests..You can get more on Google help..But i have some snapshots of basic guidelines.
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google's partner sites.
Design and content guidelines
• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
• Make sure that your /
• Check for broken links and correct HTML.
• If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
• Keep the links on a given page to a reasonable number (fewer than 100).
Technical guidelines
• Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site.
• Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
• Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
• Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
• If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
• Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
• Test your site to make sure that it appears correctly in different browsers.
Quality guidelines
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines - basic principles
• Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
• Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
• Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Quality guidelines - specific guidelines
• Avoid hidden text or hidden links.
• Don't use cloaking or sneaky redirects.
• Don't send automated queries to Google.
• Don't load pages with irrelevant keywords.
• Don't create multiple pages, subdomains, or domains with substantially duplicate content.
• Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
• Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.
• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise penalized. If a site has been penalized, it may no longer show up in results on Google.com or on any of Google's partner sites.
Design and content guidelines
• Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link.
• Offer a site map to your users with links that point to the important parts of your site. If the site map is larger than 100 or so links, you may want to break the site map into separate pages.
• Create a useful, information-rich site, and write pages that clearly and accurately describe your content.
• Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.
• Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
• Make sure that your /
• Check for broken links and correct HTML.
• If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
• Keep the links on a given page to a reasonable number (fewer than 100).
Technical guidelines
• Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing your entire site in a text browser, then search engine spiders may have trouble crawling your site.
• Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in incomplete indexing of your site, as bots may not be able to eliminate URLs that look different but actually point to the same page.
• Make sure your web server supports the If-Modified-Since HTTP header. This feature allows your web server to tell Google whether your content has changed since we last crawled your site. Supporting this feature saves you bandwidth and overhead.
• Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the Googlebot crawler. Visit http://www.robotstxt.org/faq.html to learn how to instruct robots when they visit your site. You can test your robots.txt file to make sure you're using it correctly with the robots.txt analysis tool available in Google Webmaster Tools.
• If your company buys a content management system, make sure that the system can export your content so that search engine spiders can crawl your site.
• Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.
• Test your site to make sure that it appears correctly in different browsers.
Quality guidelines
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here (e.g. tricking users by registering misspellings of well-known websites). It's not safe to assume that just because a specific deceptive technique isn't included on this page, Google approves of it. Webmasters who spend their energies upholding the spirit of the basic principles will provide a much better user experience and subsequently enjoy better ranking than those who spend their time looking for loopholes they can exploit.
If you believe that another site is abusing Google's quality guidelines, please report that site at https://www.google.com/webmasters/tools/spamreport. Google prefers developing scalable and automated solutions to problems, so we attempt to minimize hand-to-hand spam fighting. The spam reports we receive are used to create scalable algorithms that recognize and block future spam attempts.
Quality guidelines - basic principles
• Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."
• Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
• Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
• Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.
Quality guidelines - specific guidelines
• Avoid hidden text or hidden links.
• Don't use cloaking or sneaky redirects.
• Don't send automated queries to Google.
• Don't load pages with irrelevant keywords.
• Don't create multiple pages, subdomains, or domains with substantially duplicate content.
• Don't create pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware.
• Avoid "doorway" pages created just for search engines or other "cookie cutter" approaches such as affiliate programs with little or no original content.
• If your site participates in an affiliate program, make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.
Oct 15, 2008
Using Secure Websites
What is a secure website?
A secure website uses encryption to secure traffic to and from it and is verified by a third party. When you connect to a secure website all information sent to the server is encrypted, which means it is impossible to eavesdrop on your browsing. The server also proves that it is who it says it is by signing every exchange with an SSL certificate. This is a digital signature which is verified by trusted third parties such as VeriSign or Thawte, the signature ensures that your messages are never tampered with and always go to the right place.
How do I know if a Website is Secure?
In all browsers you will know when you are on a secure website because a padlock icon will be visible in the browser. The icon will not be on the web page but actually part of the browser frame, this is important to note as it is easy for crooks to put a padlock image on their website and pretend it is a secure website.
This is one way to tell if a website is a phishing website, any important website which you log into will be secured so if you follow a link from an email to your banks website and cannot see the padlock icon then it is definitely a phishing website. Occasionally you will go to site and a message box from the browser will appear telling you that the SSL certificate for this site is not verified. This means that the third parties we talked about previously have not verified this certificate, as such you should not trust it and treat the website with suspicion.
A secure website uses encryption to secure traffic to and from it and is verified by a third party. When you connect to a secure website all information sent to the server is encrypted, which means it is impossible to eavesdrop on your browsing. The server also proves that it is who it says it is by signing every exchange with an SSL certificate. This is a digital signature which is verified by trusted third parties such as VeriSign or Thawte, the signature ensures that your messages are never tampered with and always go to the right place.
How do I know if a Website is Secure?
In all browsers you will know when you are on a secure website because a padlock icon will be visible in the browser. The icon will not be on the web page but actually part of the browser frame, this is important to note as it is easy for crooks to put a padlock image on their website and pretend it is a secure website.
This is one way to tell if a website is a phishing website, any important website which you log into will be secured so if you follow a link from an email to your banks website and cannot see the padlock icon then it is definitely a phishing website. Occasionally you will go to site and a message box from the browser will appear telling you that the SSL certificate for this site is not verified. This means that the third parties we talked about previously have not verified this certificate, as such you should not trust it and treat the website with suspicion.
Sep 16, 2008
Go online & develop your business worldwide
If you have off line business and wanted to increase your business. Then its time to develop your business online. You have a good opportunity to cross your business boundaries. There is no need to invest to open your outlets/ shop at multiple places. Yes, there is competition for you, but without competition business never increase. Get online application like website, chat tool etc. and boost your business. This is a e-generation and online trend is increased. People is looking everything at one place.
There is very small investment to start the business online. We have lots of option online, where we can start our business online. Make your online budget for the coming financial year. I am sure you will definitely get the profit. There are various marketing strategies like, social marketing, search engines, paid networks, blogs, forums, shopping sites, auction sites and more and more.
What you think? Go online with as much your are knowing...
There is very small investment to start the business online. We have lots of option online, where we can start our business online. Make your online budget for the coming financial year. I am sure you will definitely get the profit. There are various marketing strategies like, social marketing, search engines, paid networks, blogs, forums, shopping sites, auction sites and more and more.
What you think? Go online with as much your are knowing...
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